Print
Media at the Turn of Millennia
~

Some months ago, when the
third and last son of Queen Elizabeth of England was finally
wed, a digital 'adjustment' was made on his request to one of
the more important 'official' photographs of the wedding. Briefly:
a momentarily grumpy look caught in the particular frame chosen
for the records, of the Prince's nephew (and apparently heir-apparent
once removed) was replaced with a smiling one from another of
the several frames shot by his uncle from the same angle on the
same occasion, for the gathered-family portrait shot.
No secret
was made of the switch, and there was therefore not a little
raising of eyebrows in some quarters with regard to the blatant
'distortion of history' that seemed implicit to some in this
digital modification.
As the very first medium in the long
history of imaging which endowed folks with the ability to technologically
seize images from (and "of") reality, photography often
carried the onerous burden of peoples' expectation that the documentary
and news streams of the medium were somehow obliged to always
'honestly' reflect 'reality' and 'truth'.
The
pose was pretty much held up by a lot of photographers too. Even
into the 1990s in New Delhi for example, grave seminars and newspaper
essays mulled over the 'responsibilities' of photography and
it's practitioners that arose from this position, and prominent
photographers also got together with the Government of India
about 1991 to propose and frame an official "Cultural Policy
on Photography" which sought to ~amongst other things~ condemn
all exercise of creative liscence leaning towards manipulation
and romanticism, etc.
A wider and much more reasonable manifestation
of this responsibility felt by some photographers impelled a
unique school of sub-practice which still fills our galleries
with an up-front insistence upon always having photographs printed
full-frame, right up to (and including a bit of) the proof of
the frame edge! To a certain degree, this could even be said
to have become something of a chauvinistic practice through the
1990s ~ especially with social-landscape work.
Other schools of thought of course beat
the reverse drum touting esoteric matters such as "selective
reality", "Creative freedom", and that seminal
question of "What then about what lay/lies beyond the frame
edge??" However, it eventually took post-mortems of the
photo-history being then written of the Gulf War to make clear
how elastic the reality represented by photographs truly always
was. On the one hand for example, almost all of the visuals of
this war were shot from within the translocated cordon of the
peculiar late twentieth century phenomenon called the organized
"Photo Op", and on the other hand, it was the image-selection
and captioning by distant editors which eventually gave images
their meaning for the viewers! For example, apicture of a bashed
up Iraqui building could well emerge from the US side with a
caption identifying it as "a destroyed military installation
which the Iraqi's claimed to be a hospital," while the same
picture captioned from the Iraqi side would hold that it was
"a destroyed children's hospital which the American's claimed
to be a military installation!!"
.. and digital imaging was already deep
amongst us! The ultimate denoument of the Cold War was after
all being partially played out even then with computer-generated
3D video graphics on television channels of the fictional "Star
Wars" missile-shield initiative, and 'proposed' permanent
space-station,.. while almost completely ignoring, for the example,
that Mir had already been up, running and continuously manned
24 hours a day for years.
Print media eventually caught up the
reins on all of this, probably from the simple fact that digital
imaging had already become to production processes, and designers,
photo-finishers and even cartoonists with digital=tablets had
already all taken their work-platforms entirely into virtual
space.
Suddenly
images were everywhere! Aside from vast reservoirs like the Internet,
television, the office intranet and archives all making it into
the desktop, and photosyndicates widening their service spread
through net-downloads, CDs with thousands of photo and clipart
images within each of them became available cheaply (or even
free with purchases of computers and peripherals, while appropriation
of image elements and the like also slowly began to be an in
thing to do as the rational parameters of non-copyright usage
evolved.
There's no denying that a huge wave
of 'pirated-software' was a primary foundation in this wave of
individual empowerment suddenly being wrought about the globe
with the spread of computers. But it should also be always said
that wage-translation to dollars in many countries of the world
had reached unrealistic differentials that rendered 'legal' software
prices as outrageously inflated balloons supporting outrageously
unreasonable wealth for individuals in outrageously faraway lands.
Also, lots of legit free software started
showing up, either bundled with purchases of computers and peripherals
(e.g. Corel 6 came free with a printer purchase sometime ago,
while Cakewalk Express and Gold came with Creative Labs' sound-cards),
or as outright freeware trawled from the net for CDs that started
being bundled free with computer print-magazines!
Eventually, between one thing and another,
every kid with access to a computer was boning up on digital
imaging and 3D and Music and DTP and Programming and what have
you!!
As the newsmagazine covers and the print-advertisements
accompanying this essay illustrate, the wave is now just about
on,.. with a long long way still to go.
~



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